Bullard scores "sweet" NIL deal


Javon's Bullard's timing could not be any better.

He's been in Athens for two years, and the Bulldogs have won two national championsihips.

On top of that, Bullard enrolled in college in 2021, which was the very first year that college football players could be paid, something that's known as "Name Image and Likeness," or NIL for short. On top of the "salary" that he and other Georgia scholarship football players make now, Bullard recently scored an NIL marketing deal with Alumni Cookie Dough, the Athens-based business that also sells its products around stores in Georgia, including Huff's Market here in Milledgeville. 

"Bullard's Buckeye Crunch" is "chocolate cookie dough with peanut butter candies and Oreos."

Bullard's Buckeye Crunch is a nod to the game-changing play that Bullard made during the national semifinal game against Ohio State. Bullard had a crucial pass breakup in the end zone, with Ohio State attempting to go up by 18 points at the end of the third quarter. "Targeting" initially was called by the officiating crew, and it appeared as if Bullard would be disqualified and forced to watch the rest of the game from the locker room.

After a long booth review and a long commercial break, however, the call was reversed, Bullard was allowed to remain in the game and Ohio State kicked a field goal.


Bullard's big game for the Dawgs in video

Baldwin's Bullard makes PFF's All-SEC first team, honorable mention All-American

It was a day that Bullard and Dawg Nation will never forget

It's a family thing for the Bullards

Bullard, Dawg teammates get their championship rings

Mayor proclaims "Javon Bullard Day" in the city of Milledgeville

Those four points saved by Bullard proved pivotal, as Stetson Bennett and the Dawgs amassed an amazing fourth-quarter comeback, outscoring Ohio State 18-3 in the final frame and holding on for a 42-41 victory, in the process punching their ticket to the national championship game in Los Angeles next Monday.

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